How do you reduce uncertainty when operating a trucking company?
In rapidly changing environments, humans are only wired to manage two variables at a time. The faster those variables change, the more your judgment will naturally start to slip.
Running a trucking company is the ultimate test of your ability to keep up with dynamic complexity; two variables would be a luxury for a dispatcher. You’re tracking market prices, fuel costs, driver preferences, ETAs, Hours-of-service, pickup and drop-off schedules, and that’s just the tip of the iceberg.
It’s a complex juggling act where any misstep can have significant consequences, and this moving target has to be managed alongside booking loads, managing customers, and keeping drivers happy.
The picture of your day-to-day can be blurry; so to make it clearer, we’re going to break the problem down into three layers and show you how we address them.
- Layer One: Freight Market Data
- Layer Two: Operational Data
- Layer Three: Tactical Data
As we walk through each, you can watch our picture of the market turn crisp.
Freight Market Data
The market you’re in is highly volatile. Per mile rates in a lane can fluctuate by a full dollar in a single day.
Produce season, nearshoring, offshoring, tariffs, weather patterns, macroeconomic conditions, commodity futures, and energy prices all have an impact on regional freight pricing. The market might vacuum up capacity into
one region, leaving it tighter in other regions, or demand might suddenly stagnate in one of your key lanes.
The trucks are moving, and the markets are moving, but real-time freight data and data science can convert the map from basic borders to intricate market realities. By analyzing 830,000 potential origin-to-destination pairs every hour with data from SONAR and Greenscreens, we pinpoint the exact fluctuations in pricing.
Your Operational Data
None of this matters unless we know where your trucks are and what they’re doing. We can’t give you a clear picture of anything without including the context of your business. That’s why we pull in all the data from your systems:
- Tractor & ELD Data
- TMS Data
- Email Requests
- Excel Data
- Loadboard Data
We take in all of this information, and then convert it into digestible interpretations and predictions. We’ll help you understand when trucks will be unloaded, and the conditions of the market they’re unloading in. We’ll uncover problematic journeys that could results in late deliveries. Proactively, our tool will identify the ideal driver assignments based on availability, as well as how to maximize profit in the spot market while maintaining contract commitments. This is all part of making that picture even clearer.
Tactical Recommendations
This picture only becomes three-dimensional when we layer in options and suggestions. We can give you this new ability when we convert all your constraints, all our interpretations, and all this market data, into a vision for profitability that you can action every single day. We build you the optimal solution that is dynamic, responsive, and profitable, across a multitude of critical components:
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